Skills & Expertise
CASE STUDY 01
Higher prices, prior testing requirements, and competition from IV drip bars made Forum Health’s prescription-grade IV therapies a tough sell. See how I built a quarterly flash sale campaign to engage existing patients averaging more than $40,000 in revenue quarterly.
Turning a Challenging Service Line into a Recurring Revenue Campaign
CASE STUDY O2
Redesigning a National Newsletter to Drive Engagement
Forum Health’s national newsletter reaches current, past, and prospective patients—requiring a careful balance of education, engagement, and opportunities to return to care. After taking ownership at the start of the year, I redesigned and relaunched it alongside the company’s rebrand. Open and click-through rates increased, August achieved a record open rate, and a new “Schedule Now” button generated more than 300 clicks.
Building a Brand Presence for a Growing Hospitality Group
As Dine Upstate expanded from one restaurant into a business spanning multiple locations, events, and a wedding venue, its digital presence needed to grow with it. I designed websites, developed brand guides for several upscale restaurants, and helped coordinate events and business openings. During that growth, the main website’s traffic rose from several hundred visitors per month to an average of 25,000 monthly visitors.
CASE STUDY O3
Heather S.
Vice President of Marketing
"I had the pleasure of working closely with Abigail Reitz during our time together at Forum Health, and I cannot recommend her highly enough. Abigail has an incredible ability to juggle the unique requests and needs of individual clinics while keeping the overarching company goals front and center."
Jade C.
Senior Marketing Technologist
"I had the pleasure of working alongside Abbie, and I can confidently say she is one of the most efficient and resourceful colleagues I’ve ever worked with. She is always on top of what needs to be done, tackling tasks with speed and precision."
Recommendations
Let's Connect
Interested in working together? Please reach out to discuss career opportunities, consulting projects, or how my experience in marketing strategy and operations can support your organization’s goals.
Abigail Shelby Reitz
Senior Marketing Manager